We are an Australian owned family business founded in 2012 by Matthew Gooden.
Matt's first exposure to the electrical industry came courtesy of growing up as the son of an electrical contractor. After completing his marketing degree, Matt went to work at HPM in their new product development team.
Matt's background combined with first hand experience helping Dad on the tools, gave him a unique insight that saw him become a natural leader in the industry. By the time Matt left to start his own business, he was the National Category Manager for Australia and NZ with Legrand Australia. He spent many years on the job travelling between Europe, Asia and home and delivered Australia thousands of innovative electrical products under the HPM and Legrand brands.
From concept to manufacturing to market leading solutions that provide safe and quality installations, rest assured that Matt's got the inside know how.
Despite all of the new ranges that have tried to enter the Australian market, Clipsal Classic, Clipsal 2000 and HPM Excel remain the market leaders that have stood the true test of time. Matt was in a unique position to recognise this, despite the demand from consumers for a 'better looking' product.
These three ranges from two highly regarded brands, continue to dominate the Australian market as they have done for decades. They remain trusted favourites of Australian electricians and homeowners alike.
Matt understands that Aussies want a premium looking finish, but also the peace of mind of using a trusted electrical brand and product. By combining standard popular ranges with innovative designer cover plates, there is a genuine lower cost alternative to the likes of Saturn and Arteor that brings quality and style together. There is also the added benefit of utilising electricians favourite ranges to do so!
Matt designed a click on cover plate that simply 'clicks' straight onto existing Clipsal and HPM switches and powerpoints.
For those looking for a simple refresh, all you need to do is figure out what you have installed and choose your favourite finish. After that, it's as simple as clicking on the new cover and it takes only seconds. 100% DIY, no tools or electrican required.
For those who need a complete solution, we have scoured the market using our wholesale contacts to get the best possible deal on underlying quality electrical products, predominately Clipsal Classic. The result is quality electrical products transformed into premium, luxury fittings, delivered directly to you.
Click on cover installation video: (20 seconds):